Competitors across all BEDE Events will reap the rewards of a new drinks partner, as Jeremy Clarkson’s Hawkstone pledges their support for the 2023 season. The premium British lager and cider brand, that sees a brilliant collaboration between Farmer and Brewer, will be the official ‘watering hole’ sponsor at all BEDE Events throughout the 2023 British Eventing season, with competitors able to claim very Clarksonesque prizes throughout the season.
In a letter to Oasby (1) competitors, Jeremy Clarkson wrote:
“As a compensation for your bravery – or is it lunacy? Should things not go to plan this weekend and you get eliminated or fall off I will offer you a free case of beer, cider, or vodka to drown your sorrows.”
From one mode of horsepower to another, Clarkson’s understanding of eventing, a sport in which competitors wear “unseemly trousers originally modelled by the younger son of the Maharaja of Jodhpur in the 1890’s”, may be limited but he does recognise the immense shared passion for the British countryside between those in the equestrian, and specifically eventing, industry, and with what he is trying to do at Diddly Squat Farm.
“What I do recognise is that all you eventers do indeed share a great passion of mine, that is the British countryside…preserving it, nurturing it and making the most of it. That’s what I am trying to do at Diddly Squat Farm where I am growing the spring barley and wheat to make my Hawkstone lager and Vodka. And that’s what you do caring for and competing your horses in our great British countryside.”
Of the new partnership Stuart Buntine, Director of BEDE Events, says: “what an honour to partner with such a new and iconic British brand as Hawkstone. At BEDE we’re all for celebrating the sport and having a little fun along the way, and the new Hawkstone partnership relationship does just that – drown your sorrows or toast your successes!”
Hawkstone Lager and Cider will be available to sample and purchase at The Eventing Spring Carnival, at Thoresby Park from the 31st March – 2nd April. Tickets are still available to purchase via www.bede-events.co.uk
Competitors will also be able to claim 10% off their first purchase of any of Clarkson’s lagers, vodka or Kaleb’s delicious cider, by registering at Hawkstone.co and using BEDE as a discount code.